Jacquemus SS25 “La Croisière”:
The Art of Savoring the Moment
This summer, Simon Porte Jacquemus invites us on an imaginary journey to a nostalgic, retro-inspired seaside resort of the 1950s, where modern fashion blends seamlessly with the elegant language of the past.
The new Spring-Summer 2025 collection “La Croisière” reinterprets mid-century fashion codes through the lens of today, offering a fresh perspective on timeless silhouettes with a sense of effortless sophistication.
Jacquemus encourages us to look at fashion differently — not merely as trends, but as part of a lifestyle and culture. At the heart of the collection are silhouettes inspired by the golden era of the 1950s: sharp, structured shoulders, cinched waists, high-rise cuts, elongated dresses with dramatic slits and voluminous skirts, cropped jackets, and perfectly tailored suits.
Each piece feels like a modern reconstruction of a distant memory. The looks marry daytime lightness with evening refinement — sheer fabrics, silk, linen, cotton, and smooth leather evoke a tactile sense of summer ease and understated sensuality.
The color palette continues this story of leisurely elegance: creamy whites, soft lemon hues, pastel beige, rich reds, deep navy blues, and accents of black. Accessories, too, have been reimagined. The iconic Le Chiquito bags appear even more miniature and softer in structure; golden ball earrings, wide belts, sculptural-heeled pumps, and signature straw hats and bucket hats round out the collection with playful nods to vintage vacation style.
This collection speaks to the beauty of a simple life — the quiet of a summer evening by the sea, the soft rustle of a white shirt in the ocean breeze, the kind of fleeting moments that linger in your memory forever. “La Croisière” is created for those who seek not only beauty in their wardrobe but also meaning — for those who appreciate architecture, culture, photography, and who choose style not as a fleeting trend but as a reflection of their personality and individuality.
We warmly invite you to discover the mood of the new Jacquemus SS25 “La Croisière” collection at Park Avenue boutique, 21 Shevchenka Ave, Lviv.
